CLASSY CAVIAR
News
NEWS – NOVEMBER 2025
Just Now – USA Patent for one of the largest Caviar Markets
NEWS – NOVEMBER 2025
New Patents for Caviar Production

OSCARS AWARD – MARCH 2025
OSCARS California Caviar Company
At the 2025 Oscars, the California Caviar Company (CCC), our U.S. licensee, celebrated a remarkable milestone: For the first time, our innovative No-Kill Caviar was showcased on Hollywood’s biggest stage – served personally to none other than Whoopi Goldberg.
With great pleasure, Deborah Keane (CCC) presented our sustainably produced caviar to Ms. Goldberg. The tasting was accompanied by Whoopi Goldberg’s own Whoopi Prosecco, Superiore DOCG dell’Asolo, whose elegant perlage and aromatic depth formed the perfect pairing with our No-Kill Caviar.
This special moment represents not only culinary excellence but also a shared vision: luxury can be sustainable, without compromising on quality or flavor. We are proud to share this message on the iconic Oscars red carpet – a place where innovation and inspiration come together.

Nobel Prize Banquet – DECEMBER 2023
Nobel Prize Banquet 2023
On Sunday, December 10, 2023, 7 p.m., the menu for this year’s Nobel Prize Banquet was announced in Stockholm. One of Sweden’s best star chefs, Jacob Holmström, and his colleagues have been busy for weeks designing the menu for the prestigious dinner – it remains a secret until just before the ceremony begins. Only Swedish products will be selected for the menu. This is one of the reasons why caviar has never been served before, although the exclusive nature of the event would be perfectly suited to this excellent luxury product.
In the past, the main reason for the decision not to serve caviar, however, is that the preparation of more than 1500 plates for the 1500 guests takes so many hours that conventional caviar would not survive this procedure. Traditional caviar would melt in gray rivulets at room temperature and the ice, necessary for the freshness and texture of traditional caviar, would melt.
This year, things are different: The invention of a marine biologist from the Alfred Wegener Institute for Polar and Marine Research in Germany allows sturgeon farmers to produce caviar that will survive the Sunday banquet without losing its beautiful appearance, taste and texture, so that even the last guest can enjoy the luxury like the first guest.
The Swedish company AROS (Arctic Roe of Scandinavia) has acquired a license to use this invention from the AWI and, together with star chef Jacob Holmström selected this caviar for the banquet.
And the best news last – the endangered sturgeons remain alive for this newly invented process of caviar production.

